This report aims to provide the context in which the rent control policies are being formulated and informs on analysis of many expert commentators on the growing imbalance of supply and demand in the Scottish private rented sector (PRS). We highlight the impact of this imbalance on people and consider the trends leading to the present state of the market. We underline the vital importance of increasing the supply of properties available to let. And, we illustrate the perspectives of investors crucial to achieving this step change in new supply in Scotland. We examine how the need for a new form of rental offer in Scotland is an opportunity for policy makers to shape our future places, and provide new choice and quality in the housing market.